Top 5 Beauty Retail Apps on iOS in Ukraine Q4 2021

In the fourth quarter of 2021, the top 5 beauty retail apps on the iOS platform in Ukraine experienced diverse trends in terms of weekly downloads and active users. Here's a closer look at their performance, based on data from Sensor Tower.

EVA - мережа магазинів краси! saw its weekly downloads fluctuate between 2.0K and 3.4K. The highest number of downloads was recorded during the week of November 22, reaching approximately 3.4K. Weekly active users for EVA showed a steady increase, starting from around 22K in late September and peaking at about 24.7K in the final week of December.

Notino: profumi e cosmetici experienced a gradual increase in weekly downloads, peaking at 915 in the week of November 22. However, downloads slightly declined towards the end of December, dropping to 335. Active users for Notino also showed growth, peaking at around 2.8K in late November before declining to 2.1K by the end of the quarter.

Watsons Україна maintained relatively stable weekly downloads throughout the quarter, ranging from 297 to 492. The highest number of downloads was observed in the week of September 27, with 492 downloads.

Gold Apple had modest weekly download numbers, with a peak of 221 in mid-November. Active users for Gold Apple increased from approximately 420 in late September to a peak of 539 in mid-November, before settling at around 470 by the end of December.

ЛЭТУАЛЬ: духи, парфюм, цветы showed a noticeable increase in weekly downloads, peaking at 199 in the week of December 20. Active users also saw an upward trend, starting from 237 in late September and reaching 436 by the week of December 20, before slightly dropping to 378 in the final week of the year.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.